Privacy Policy

Privacy Policy


At ("The Company", "we", "our" or "us"), we are committed to protecting the privacy and the confidentiality of personal information of our customers ("Customers"). In order to comply with applicable privacy legislation and to instill confidence in our Customers that the personal information they entrust to us is safe, we have developed this Privacy Policy. We want our Customers to know why we ask for their personal information, how we use it, what safeguards we employ and how to contact us with privacy-related questions.

Information We Collect

In this Privacy Policy, "Personal Information" means information that specifically identifies a Customer as an individual and is provided to or collected by The Company. The type of personal information The Company collects, uses and discloses may include a Customer's name, age, gender, address information, email addresses or credit information. Personal Information does not, however, include a Customer's business title, business address or business telephone number in such individual's capacity as an employee of an organization or enterprise.

How We Use the Information We Collect

Before collecting any Personal Information, we will identify why the Personal Information is required and how it will be used. This Personal Information is documented and kept on file on our servers and we will obtain your consent before using or disclosing Personal Information for purposes other than the original reasons given.

The Company collects and uses a Customer's Personal Information for the following general purposes:

  • Enabling a Customer to access and use The Company website and mobile site;
  • Recording and determining the services received by a Customer during his or her relationship with us;
  • Administration, billing, accounting and collection in relation to a Customer's relationship with us;
  • Communicating with a Customer generally or to ensure Customer satisfaction;
  • Improving the goods and services offered to Customers in the future;
  • Communicating Personal Information to an agent, intermediary or other third party during the course of a contract or mandate for the performance of any of the purposes listed in this Privacy Policy;
  • Complying with all applicable laws; and
  • Such other specific purposes which are communicated to a Customer by us and our representatives before collection of the Personal Information.

We will collect Customer consent separately with respect to the sending any “commercial electronic messages”, as defined in Canada’s anti-spam legislation, found at S.C. 2010, c.23, as amended (“CASL”).

We may use, share and disclose a Customer's Personal Information to our affiliates, associates, agents, suppliers and such other third parties as we, acting reasonably, may deem necessary for the fulfillment of the purposes noted above or where otherwise permitted by law. In the unlikely event that The Company, or substantially all of its assets, are acquired by a third party, a Customer's Personal Information may be one of the assets transferred to such third party.


Except in certain extraordinary circumstances, The Company does not collect, use or disclose a Customer's Personal Information without their knowledge and consent. Such extraordinary circumstances may include, without limitation, when legal, medical or security reasons make it impossible or impractical to obtain consent.

A Customer's consent will be obtained at the time of collection of the Personal Information, or when a new use for the Personal Information is identified. You may withdraw your consent at any time, subject to any legal or contractual restrictions and on the provision of reasonable notice to The Company. If you choose to withdraw your consent, you are required to do so in writing to the Privacy Officer (contact information below). Any implications to withdrawing consent will be explained to you at the time written notice of such withdrawal is received by The Company. Such implications may include, but are not limited to, a breakdown, interruption or cessation of our relationship with you.

By retaining the services of The Company, you have consented to the disclosure of your Personal Information to a third party in the circumstances, or for the purposes, set out in this Privacy Policy.

Limiting Collection

The Company limits the collection of a Customer's Personal Information to that which is necessary for the purposes identified in this Privacy Policy, or for any additional purpose identified to the Customer before collection of the Personal Information.


The Company has security safeguards in place designed to protect against loss, theft, unauthorized access, disclosure, copying, use or modification of Personal Information under the care of The Company. The nature of the safeguards depends on the sensitivity, format, location and storage of the Personal Information. These security measures may from time to time include locked cabinets, computer passwords, software firewalls to stop hackers, encryption software, restricting access to Personal Information to only those employees or representatives who have a need to know and, if deemed necessary by The Company in its sole discretion, confidentiality covenants from third parties to whom Personal Information has been disclosed.

Email and the internet are not a 100% secure medium, and Customers should be aware of this when contacting us to send Personal Information.

We may collect user information from our website, (for example, via cookies which are alphanumeric identifiers transmitted from a website to a visitor's browser and IP address). This information is used solely for enabling us to provide you with a customized online experience and to find ways to improve our website. Although cookies are widely used, it may be possible to disable cookies via your browser settings. However, in so doing, some websites may not function properly or optimally. may contain links to other third party sites that are not governed by this Privacy Policy. Although we endeavor to link only to sites with high privacy standards, our Privacy Policy will no longer apply once you leave this website ( We are not responsible for privacy policies employed by other third parties or any foreign affiliates, since they would be governed by privacy legislation applicable in their country of residence. We suggest, therefore, that you examine the privacy statements of those sites to learn how personal information may be collected, used and/or disclosed.

Individual Access

Upon written request of a Customer, The Company will provide them with access to his or her Personal Information. We will correct or amend any inaccuracies in the Customer's Personal Information, and such amended information will be forwarded to any third parties who require access to the information. The Company has the right to refuse a request for access to Personal Information:

  • If the information is protected by legal privilege;
  • If granting access would reveal confidential commercial or financial information;
  • If doing so would reasonably be expected to threaten the life or security of another individual;
  • If the information was collected for purposes related to the detection and prevention of fraud;
  • If the information was generated in the course of a formal dispute resolution process;
  • If the information would likely reveal Personal Information about another Customer;
  • If the request is vexatious or frivolous; and/or
  • To protect The Company's rights and property

If the request of a Customer for their Personal Information is denied, the individual will be informed in writing of the reasons for the denial, as well as any recourse available. Access to a your Personal Information will be at no cost to you. Minimal charges may apply, however, for the transcription, reproduction or transmission of documents containing Personal Information.

Currency of This Privacy Policy

The Company reserves the right to change this Privacy Policy at any time and from time to time. Any changes or additions to section I of this Privacy Policy regarding those situations where The Company will collect, use or disclose Personal Information will not apply to a Customer without the prior consent of such Customer. All Customers are encouraged to contact The Company to determine if any updates have been made to this Privacy Policy.

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435 Eglinton Ave West
Toronto, ON, M5N1A4

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